EBSCO Digital Ads

Challenge

This project focused on creating digital ads to drive awareness and engagement across multiple EBSCO product lines through paid LinkedIn campaigns and retargeting placements. A key challenge was designing for a wide range of ad sizes and formats, particularly within the retargeting campaign, where ads needed to perform effectively across various partner websites. Each variation had to remain clear, visually compelling, and on-brand, while quickly communicating value in limited space and capturing attention in highly competitive digital environments.

Solution

To address this, I developed a flexible yet cohesive set of ad designs optimized for both LinkedIn and retargeting platforms. I placed strong emphasis on typography, visual hierarchy, and layout to ensure clarity and impact at every size and orientation. By maintaining a consistent visual system across all variations, I ensured that each ad—whether a large banner or a compact sidebar unit—was both readable and engaging, ultimately supporting stronger recognition and performance across channels.